Sustainable Brands

Sustainable Brands

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Corporate sustainability, materials, packaging and supply chain.

The Resale Paradox: How Sports Culture Is Driving Both Circularity--And Consumption
NewsMar 22, 2026

The Resale Paradox: How Sports Culture Is Driving Both Circularity--And Consumption

Resale platforms such as Depop and Poshmark are now embedded in the sports arena, where fan‑driven merchandise fuels a booming secondhand market. ThredUp projects the global resale sector to reach $367 billion by 2029, growing 2.7 times faster than overall apparel. Sports...

By Sustainable Brands