News•Apr 17, 2026
TC Daily Pit Stop: Reddick, 23XI Racing Land Partnership With Rockstar Energy For 2026 Season
Tyler Reddick and 23XI Racing have secured Rockstar Energy as a primary sponsor for the 2026 NASCAR Cup Series. The partnership features Rockstar branding on the No. 45 Toyota, including the driver’s helmet, firesuit and team hauler, and will debut at the Jack Link’s 500 at Talladega on April 26. Reddick, the 2026 Daytona 500 champion, entered the season with a historic three‑race winning streak, aligning with Rockstar’s “LIVE LOUD” identity. Rockstar plans heavy investment in music and sport, positioning the deal as a bold move in the energy‑drink market.
