News•May 7, 2026
OpenAI Is Opening the Window on Its Ad Ambitions
OpenAI has begun beta‑testing a full‑featured Ads Manager in the United States, giving marketers the ability to create, budget, launch and track ChatGPT ad campaigns. The rollout adds CPC bidding, a conversions API and pixel‑based measurement, bringing the platform in line with standard digital‑media buying tools. A slate of ad‑tech partners—including Criteo, Kargo, Pacvue, StackAdapt and Adobe—and major agency groups such as Dentsu, WPP, Publicis and Omnicom now have API access, while OpenAI retains all decision‑making logic. The company also signaled a near‑term expansion into the UK, Mexico, Brazil, Japan and South Korea as it chases a $100 billion revenue target by 2030.
