Special Editions, Seasonal Podcasts, and the Art of Low-Key Book Marketing with Sara Rosett
Indie author Sara Rosett, a USA Today bestseller, has moved away from traditional retailer‑first launches toward a low‑key, personality‑driven marketing model. She now sells directly through a Shopify store, runs seasonal mystery podcasts, and leverages special editions, Kickstarter campaigns, and library outreach to reach readers. Rosett’s strategy relies on curated newsletters, targeted email pitches to libraries, and modest paid ads, allowing her to sustain a steady sales flow without the constant hustle of social‑media advertising. The approach showcases how creative, low‑budget tactics can replace aggressive promotion for niche authors.
Writing At The Wellspring: Tapping The Source Of Your Inner Genius With Matt Cardin
Matt Cardin, a multi‑award‑nominated horror and religion author, discusses his new guide *Writing at the Wellspring* on a podcast. He reframes the muse, daimon and creative silence as collaborative partners rather than obstacles. Cardin also shares how he balances a full‑time...