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The Future of SEO (Product‑Led SEO)

The Future of SEO (Product‑Led SEO)

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Eli Schwartz’s weekly thoughts on the future of marketing, SEO, and growth in an AI‑evolving search world.

Recent Posts

Why Your SEO Tickets Get Ignored
News•Feb 19, 2026

Why Your SEO Tickets Get Ignored

In large organizations SEO recommendations often sit idle because developers view them as low‑priority maintenance. The article argues the root cause is a translation gap: SEOs speak traffic and rankings, while engineers prioritize user experience, technical debt, and feature delivery. By reframing SEO work as product improvements—using PRD‑style tickets, quantifying revenue impact, and aligning with sprint goals—SEOs can move requests out of the backlog. The piece also offers a scorecard and upcoming guide to help teams write engineering‑friendly SEO tickets.

By The Future of SEO (Product‑Led SEO)
How Much Should You Invest in AEO?
News•Feb 12, 2026

How Much Should You Invest in AEO?

The article cautions marketers against treating AI‑optimized search (AEO) as a blanket replacement for traditional SEO, urging a focus on where AI intersects the customer journey. It explains that top‑of‑funnel research queries are increasingly answered by LLMs, diverting low‑intent traffic,...

By The Future of SEO (Product‑Led SEO)