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The GTM Newsletter

The GTM Newsletter

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Interviews and essays with GTM/sales leaders on process, playbooks, and leadership

Recent Posts

BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
Podcast•Feb 25, 2026•0 min

BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee

In this episode, Dan Lee, co‑founder and CEO of Nooks, unveils the new Agent Workspace and AI Sequences, explaining how AI‑native tools are reshaping the top‑of‑funnel sales process. He contrasts Nooks with legacy sequencing platforms, highlighting its ability to automate research, list‑building, and email drafting—boosting AI‑written email usage from 40% to 70% and aiming for 90%—while still keeping the human element for strategy and relationship building. Lee describes the product as a "chess‑like" simulation engine that interprets buying signals, merges third‑party and first‑party data, and learns from reps to suggest optimal moves. The discussion underscores the strategic timing of challenging incumbents as customers demand AI‑driven efficiency, positioning Nooks as a moat in the evolving sales tech landscape.

By The GTM Newsletter
Stop Layering AI on Your GTM Stack
Podcast•Feb 19, 2026•0 min

Stop Layering AI on Your GTM Stack

In this episode, Emir Atli, co‑founder and CRO of HockeyStack, explains why the traditional, tool‑heavy GTM stack can’t simply have AI bolted on—it must be rebuilt around a unified, AI‑native platform with a single data foundation. He outlines HockeyStack’s evolution...

By The GTM Newsletter