The GTM Newsletter

The GTM Newsletter

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Interviews and essays with GTM/sales leaders on process, playbooks, and leadership

VC: 116 Quarters on Quota: The Sales Metrics That Actually Matter
PodcastMar 3, 20260 min

VC: 116 Quarters on Quota: The Sales Metrics That Actually Matter

In this GTM Now episode, operating partner Bill Bench—who spent 29 years as a CRO—discusses the shift from quota‑driven sales leadership to venture‑backed operating roles, emphasizing the need for precise, outcome‑focused metrics. He introduces his "Mojo" metric, a daily net‑pipeline...

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BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
PodcastFeb 25, 20260 min

BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee

In this episode, Dan Lee, co‑founder and CEO of Nooks, unveils the new Agent Workspace and AI Sequences, explaining how AI‑native tools are reshaping the top‑of‑funnel sales process. He contrasts Nooks with legacy sequencing platforms, highlighting its ability to automate...

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Stop Layering AI on Your GTM Stack
PodcastFeb 19, 20260 min

Stop Layering AI on Your GTM Stack

In this episode, Emir Atli, co‑founder and CRO of HockeyStack, explains why the traditional, tool‑heavy GTM stack can’t simply have AI bolted on—it must be rebuilt around a unified, AI‑native platform with a single data foundation. He outlines HockeyStack’s evolution...

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