In this episode the team explains why Black Friday is an ideal time for land investors to sell, outlining how to prepare promotions weeks ahead, use urgency, scarcity and creative incentives like dollar‑down offers and discounted surveys, and boost email frequency to drive action. They stress the importance of a well‑nurtured buyers list and leveraging CRM data for targeted follow‑ups, positioning land as a generational, passive‑income asset rather than a fleeting consumer gadget. Each host shares a practical tip—early bold offers, aggressive email cadence, rewarding your list, and clear countdowns—to convert the holiday frenzy into land sales.

In this episode, Mark Podolsky, Scott Bossman, Jon Burnett, and guest Landon Harris explore land investing as a "freedom multiplier" and argue that coaching is the missing link that turns curiosity into consistent results. Drawing on insights from the Dirt...