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The Marketing Companion

The Marketing Companion

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Entertaining takes on marketing trends and business innovation from industry veterans.

Recent Posts

Humane versus Human Marketing
Podcast•Dec 15, 2025•34 min

Humane versus Human Marketing

Mark Schaefer and Mathew Sweezey explore the distinction between "human" marketing—aimed at emotional connection—and "humane" marketing, which prioritizes delivering fast, effortless help to customers, often via AI. They argue that while heartfelt storytelling remains valuable, the immediate impact of AI-driven, user‑centric solutions can boost short‑term results and build trust. The discussion highlights how marketers can balance empathy with efficiency, leveraging AI to meet real needs without sacrificing authenticity.

By The Marketing Companion
Sustaining a Personal Brand in Trying Times
Podcast•Dec 1, 2025•0 min

Sustaining a Personal Brand in Trying Times

Jay Acunzo and Mark Schaefer explore how they’ve maintained prolific personal content creation over years by treating content creation as a lifestyle rather than a task, emphasizing mindset shifts, disciplined routines, and strategic focus on authenticity. They share practical tactics...

By The Marketing Companion
Truth Is Now a Luxury
Podcast•Nov 17, 2025•0 min

Truth Is Now a Luxury

In this episode Mark Schaefer announces a major shift for The Marketing Companion while co‑host Sandy Carter discusses how deep‑fake technology is flooding even top brands and leaders, eroding trust. They explore how the accelerating pace of AI is reshaping...

By The Marketing Companion
The OG Marketing Ideas We Need Today
Podcast•Nov 3, 2025•0 min

The OG Marketing Ideas We Need Today

Mark Schaefer and Andy Crestodina revisit timeless marketing fundamentals—strong branding, live events, and even the provocative power of sex—while framing them against today’s AI‑driven landscape. They argue that despite new tools, the core human drivers of connection and experience remain...

By The Marketing Companion