The SaaSiest Podcast
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Follows founders and leaders of Europe’s most successful SaaS companies on their journey to global success. Learn from their go-to-market strategies, scaling tactics, and team-building insights in candid, no-nonsense conversations.
Recent Posts
Podcast•Jan 9, 2026•49 min
202. Kate Sygrove, Director of CS & Support, Mouseflow - Speak CFO: How CS Leaders Earn an Equal Seat at...
In this episode, Kate Sygrove, Director of Customer Success at Mouseflow, outlines how CS leaders can earn a seat at the executive table by "speaking the language of the CFO," translating customer sentiment into predictive revenue models and combining hard metrics with soft insights to assess account health. She shares practical frameworks for framing CS initiatives as measurable business outcomes—such as revenue protection, time‑to‑value, and scalability—and explains the cross‑functional demands CS must place on Sales, Marketing, and Product to drive collaboration. The conversation also covers the shift from individual CSM roles to CS leadership, emphasizing the need for data‑driven storytelling to influence strategic decisions.
By The SaaSiest Podcast
Podcast•Nov 18, 2025•0 min
201. Jeppe Schytte-Hansen, CEO, Omnidocs - Why 1+1 = 1.8 in M&A (Until It Suddenly Becomes 3)
In the episode, Omnidocs CEO Jeppe Schytte‑Hansen explains how his company turned a profitable SaaS business into a buy‑and‑build platform, detailing a 14‑point M&A framework, the inevitable slowdown after acquisitions, and the "integration foxtrot" of alternating fast and slow phases....
By The SaaSiest Podcast
Podcast•Nov 11, 2025•0 min
200. Fabian Q. Veit, CEO, Make - 15× Revenue, 7× Team, 100K+ Paying Users: Inside Make.com’s Hypergrowth!
In this episode, CEO Fabian Veit discusses scaling Make.com from a modest team to a hypergrowth SaaS with 15× revenue, 400 employees, and over 100,000 paying users, highlighting the shift from enterprise‑sales‑led models to a product‑led growth approach powered by...
By The SaaSiest Podcast
Podcast•Nov 4, 2025•0 min
199. Pieter Boon, Co-Founder, ImpactPilot - From “Check-Ins” To Impact: How Google’s Playbook Is Transforming CS in B2B SaaS!
In the episode, Pieter Boon explains ImpactPilot’s Impact Driver Methodology, a framework inspired by Google’s post‑sales organization that shifts customer‑success metrics from activity‑based check‑ins to measurable outcomes such as ROI proof, API adoption, and multi‑year deals. He details how CS...
By The SaaSiest Podcast
Podcast•Oct 28, 2025•0 min
198. Jakob Lilholm, Co-Founder & CEO, Formalize - The S-Curve Bet: How to Time Product #2 Before Product #1 Peaks?
In the episode, Jakob Lilholm, CEO of Formalize, explains how the company timed its transition from a single‑point whistleblowing tool to a multi‑product GRC platform by leveraging EU regulatory trends and an S‑curve model to launch product 2 before product 1 peaked....
By The SaaSiest Podcast
Podcast•Oct 21, 2025•0 min
197. Rav Dhaliwal, Investor and Limited Partner, Crane - CS Meets Revenue: AI, Agents, and the New Customer Success
In the episode, early‑stage VC Rav Dhaliwal discusses how AI is transforming Customer Success, merging it with account management to become more revenue‑centric. He highlights practical AI use cases—telemetry‑driven churn prediction, voice sentiment analysis, and agentic next‑best‑action—while warning against treating...
By The SaaSiest Podcast
Podcast•Oct 15, 2025•0 min
196. Ines Lourenço, VP of Product Growth, Usercentrics. Growth = Product Distribution: How Usercentrics Hit €100M ARR with Activation-First Pods
In this episode, Inês Lourenço, VP of Product Growth at Usercentrics, explains how she scaled a 50‑person growth organization into cross‑functional pods that treat growth as product distribution, putting activation ahead of acquisition. She details the evolution from manual signal detection...
By The SaaSiest Podcast
Podcast•Oct 9, 2025•0 min
195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched the Roadmap for a Strategy That Actually...
In the episode, Peter Sunna, CPO of Kognic, explains why the company abandoned traditional feature roadmaps in favor of a "How We Win" operating system that aligns product, sales, marketing, and customer success around a clear target segment and differentiation...
By The SaaSiest Podcast