The SaaSiest Podcast
Follows founders and leaders of Europe’s most successful SaaS companies on their journey to global success. Learn from their go-to-market strategies, scaling tactics, and team-building insights in candid, no-nonsense conversations.
210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the...
In this episode, Jens Levin, founder and CEO of Cito, shares the 22‑year journey of building a SaaS platform that powers the in‑store experience for non‑food retailers across Europe and beyond. After a decade of experimentation, Cito pivoted in 2015 to focus exclusively on point‑of‑sale and omnichannel integration, a decision that unlocked rapid growth to $200 million ARR with a 40%+ YoY increase and a 135‑person, multicultural team. Levin emphasizes the importance of razor‑sharp focus on a single customer segment, leveraging a unified SaaS solution, and saying no to distractions to achieve scale, while highlighting the role of strong team dynamics and family support in sustaining long‑term entrepreneurship.
208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand
In this episode, CMO Lisen Zethraeus of Stratsys discusses how the company leverages its internal subject‑matter experts to become the public face of its brand, especially in the complex GRC and ESG space. She explains the dual‑track thought‑leadership strategy that...
207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
In this episode, Adam Dorrell, CEO and co‑founder of CustomerGauge, discusses the challenges of transitioning from founder‑led sales to a scalable commercial organization. He shares how he and his co‑founder initially handled sales themselves, the pitfalls they faced hiring sales...
202. Kate Sygrove, Director of CS & Support, Mouseflow - Speak CFO: How CS Leaders Earn an Equal Seat at...
In this episode, Kate Sygrove, Director of Customer Success at Mouseflow, outlines how CS leaders can earn a seat at the executive table by "speaking the language of the CFO," translating customer sentiment into predictive revenue models and combining hard...
201. Jeppe Schytte-Hansen, CEO, Omnidocs - Why 1+1 = 1.8 in M&A (Until It Suddenly Becomes 3)
In the episode, Omnidocs CEO Jeppe Schytte‑Hansen explains how his company turned a profitable SaaS business into a buy‑and‑build platform, detailing a 14‑point M&A framework, the inevitable slowdown after acquisitions, and the "integration foxtrot" of alternating fast and slow phases....
200. Fabian Q. Veit, CEO, Make - 15× Revenue, 7× Team, 100K+ Paying Users: Inside Make.com’s Hypergrowth!
In this episode, CEO Fabian Veit discusses scaling Make.com from a modest team to a hypergrowth SaaS with 15× revenue, 400 employees, and over 100,000 paying users, highlighting the shift from enterprise‑sales‑led models to a product‑led growth approach powered by...
199. Pieter Boon, Co-Founder, ImpactPilot - From “Check-Ins” To Impact: How Google’s Playbook Is Transforming CS in B2B SaaS!
In the episode, Pieter Boon explains ImpactPilot’s Impact Driver Methodology, a framework inspired by Google’s post‑sales organization that shifts customer‑success metrics from activity‑based check‑ins to measurable outcomes such as ROI proof, API adoption, and multi‑year deals. He details how CS...
198. Jakob Lilholm, Co-Founder & CEO, Formalize - The S-Curve Bet: How to Time Product #2 Before Product #1 Peaks?
In the episode, Jakob Lilholm, CEO of Formalize, explains how the company timed its transition from a single‑point whistleblowing tool to a multi‑product GRC platform by leveraging EU regulatory trends and an S‑curve model to launch product 2 before product 1 peaked....
197. Rav Dhaliwal, Investor and Limited Partner, Crane - CS Meets Revenue: AI, Agents, and the New Customer Success
In the episode, early‑stage VC Rav Dhaliwal discusses how AI is transforming Customer Success, merging it with account management to become more revenue‑centric. He highlights practical AI use cases—telemetry‑driven churn prediction, voice sentiment analysis, and agentic next‑best‑action—while warning against treating...
196. Ines Lourenço, VP of Product Growth, Usercentrics. Growth = Product Distribution: How Usercentrics Hit €100M ARR with Activation-First Pods
In this episode, Inês Lourenço, VP of Product Growth at Usercentrics, explains how she scaled a 50‑person growth organization into cross‑functional pods that treat growth as product distribution, putting activation ahead of acquisition. She details the evolution from manual signal detection...
195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched the Roadmap for a Strategy That Actually...
In the episode, Peter Sunna, CPO of Kognic, explains why the company abandoned traditional feature roadmaps in favor of a "How We Win" operating system that aligns product, sales, marketing, and customer success around a clear target segment and differentiation...