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This Old Marketing

This Old Marketing

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Content marketing news and analysis podcast discussing industry trends, headlines, and lessons from past marketing examples, with a mix of insights and humor.

Recent Posts

NFL Marketing Wins Big with Bad Bunny
Podcast•Feb 13, 2026•1h 17m

NFL Marketing Wins Big with Bad Bunny

Joe and Robert dissect the NFL’s bold partnership with Bad Bunny, framing it as a strategic move to attract younger, more diverse global fans and signal a brand repositioning. They then evaluate this year’s Super Bowl ads, highlighting which campaigns resonated, which fell flat, and why AI‑generated spots felt soulless. The conversation shifts to Spotify’s earnings, suggesting a hidden opportunity for marketers to leverage owned audio audiences, and they spotlight creator‑driven successes like Markiplier’s *Iron Lung* versus AI ad failures. Throughout, they argue that legacy institutions must evolve and creators can bypass traditional gatekeepers, urging marketers to proactively position themselves amid these shifts.

By This Old Marketing
Special "Ask Us Anything" Episode (517)
Podcast•Jan 30, 2026•51 min

Special "Ask Us Anything" Episode (517)

In this special "Ask Us Anything" episode, Joe Pulizzi and Robert Rose field audience questions covering SEO vs. AEO backlink strategies, the balance of free versus paid content for membership groups, and the future role of human marketers in an...

By This Old Marketing
AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
Podcast•Jan 23, 2026•1h 11m

AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)

In this episode of *This Old Marketing*, Joe Pulizzi and Robert Rose dissect three headline-grabbing AI developments: Apple and Google's multi‑year AI partnership, OpenAI’s plan to introduce ads into ChatGPT, and Salesforce’s bid to create the "most amazing" Super Bowl...

By This Old Marketing
Instagram Puts Burden of AI Slop on Creators (514)
Podcast•Jan 9, 2026•1h 10m

Instagram Puts Burden of AI Slop on Creators (514)

Joe and Robert discuss a stabilizing U.S. labor market and the impact of permanent corporate tax cuts on 2026 profits, then turn to Instagram's stance on AI-generated content, arguing the platform is shifting the burden of authenticity onto creators. They...

By This Old Marketing
Knowledge Workers Freak Out Over AI (511)
Podcast•Dec 19, 2025•1h

Knowledge Workers Freak Out Over AI (511)

Joe Pulizzi and Robert Rose dissect two Wall Street Journal stories: the surge in demand for "storytellers"—a rebranding of long‑standing content work—and the growing anxiety among knowledge workers facing layoffs and AI disruption, emphasizing that adaptability and a fluid professional...

By This Old Marketing