If We Lost Everything, Here's the Media Company We'd Build (527)
In this episode of This Old Marketing, hosts Joe Polizzi and Robert Rose imagine building a media company from scratch in 2026 with no audience, brand, or team. They explore which formats—newsletters, podcasts, or other digital content—offer the best path to growth, debating market saturation and the unique challenges of each medium. The conversation also touches on the relevance of starting new ventures later in life, emphasizing that age isn’t a barrier to launching a successful media business. Throughout, they blend humor, personal anecdotes, and industry insights to outline a strategic, differentiated approach to launching a modern media company.
When Platforms Panic, Ads Follow (525)
In this episode of This Old Marketing, hosts Robert Rose and Joe Polizzi discuss a wave of platform panic that’s spilling over into advertising, starting with TikTok’s sudden removal of the AI‑generated parody account “Fruit Love Island.” They then dive...
AI Can Now Do Marketing. Now What? (523)
In this episode, Rose and Polizzi dissect the rapid infiltration of generative AI into marketing, highlighting recent reports from Anthropic that predict up to 65% of marketing jobs could be displaced and Meta's acquisition of the AI‑centric social platform Moltebook....
NFL Marketing Wins Big with Bad Bunny
Joe and Robert dissect the NFL’s bold partnership with Bad Bunny, framing it as a strategic move to attract younger, more diverse global fans and signal a brand repositioning. They then evaluate this year’s Super Bowl ads, highlighting which campaigns...
Special "Ask Us Anything" Episode (517)
In this special "Ask Us Anything" episode, Joe Pulizzi and Robert Rose field audience questions covering SEO vs. AEO backlink strategies, the balance of free versus paid content for membership groups, and the future role of human marketers in an...
AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
In this episode of *This Old Marketing*, Joe Pulizzi and Robert Rose dissect three headline-grabbing AI developments: Apple and Google's multi‑year AI partnership, OpenAI’s plan to introduce ads into ChatGPT, and Salesforce’s bid to create the "most amazing" Super Bowl...
Instagram Puts Burden of AI Slop on Creators (514)
Joe and Robert discuss a stabilizing U.S. labor market and the impact of permanent corporate tax cuts on 2026 profits, then turn to Instagram's stance on AI-generated content, arguing the platform is shifting the burden of authenticity onto creators. They...
Knowledge Workers Freak Out Over AI (511)
Joe Pulizzi and Robert Rose dissect two Wall Street Journal stories: the surge in demand for "storytellers"—a rebranding of long‑standing content work—and the growing anxiety among knowledge workers facing layoffs and AI disruption, emphasizing that adaptability and a fluid professional...
