8 Variables To Determine Your LinkedIn Posting Strategy
The article identifies eight variables that determine the optimal LinkedIn posting format—short post, long‑form text, carousel, or video. It highlights that LinkedIn’s algorithm now rewards dwell time, giving an edge to lengthy text and carousel slides, while vertical videos excel at rapid attention capture. Goal, audience demographics, effort, message tone, and personal strengths further shape format choice, and the author stresses that consistent testing beats committing to a single style. The piece concludes with a practical mix that balances traffic generation and thought‑leadership visibility.
Why Only 27% of Salespeople Hear the Voice That Matters
Sales trainer Dave Kurlan reports that only 27% of salespeople effectively hear their prospect’s voice during calls. The study shows just 37% can stay in the moment and only 17% possess strong consultative‑selling competencies. Without these skills, discovery suffers, leading...
Vultures or the Trusted Name in Sales Training?
Kurlan Associates positions its Baseline Selling framework as the antidote to under‑performing sales methodologies like Sandler, Challenger, SPIN and Value Selling. The firm argues that these popular approaches excel at conversation tactics but neglect the broader, multi‑stage sales process. By...
