Understanding the Sales Force

Understanding the Sales Force

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Sales effectiveness research.

Worst to First: How Sales Teams and Salespeople Can Turn It Around
NewsApr 23, 2026

Worst to First: How Sales Teams and Salespeople Can Turn It Around

The article argues that sales teams can move from mediocre to top‑performing by replacing or empowering leadership. It draws a parallel to the Boston Red Sox’s 2012‑13 turnaround, crediting new manager John Farrell’s culture shift for a World Series win....

By Understanding the Sales Force
10 Questions Every CEO Must Answer to Increase Revenue Today
NewsApr 17, 2026

10 Questions Every CEO Must Answer to Increase Revenue Today

The article outlines ten hard‑hitting questions CEOs must answer to unlock revenue without adding headcount or new tech. It stresses fixing the sales organization’s foundation—optimal manager‑to‑rep ratios, clear leadership roles, and absolute performance standards—before chasing tactics. It also warns against...

By Understanding the Sales Force
8 Variables To Determine Your LinkedIn Posting Strategy
NewsMar 17, 2026

8 Variables To Determine Your LinkedIn Posting Strategy

The article identifies eight variables that determine the optimal LinkedIn posting format—short post, long‑form text, carousel, or video. It highlights that LinkedIn’s algorithm now rewards dwell time, giving an edge to lengthy text and carousel slides, while vertical videos excel...

By Understanding the Sales Force
Why Only 27% of Salespeople Hear the Voice That Matters
NewsMar 12, 2026

Why Only 27% of Salespeople Hear the Voice That Matters

Sales trainer Dave Kurlan reports that only 27% of salespeople effectively hear their prospect’s voice during calls. The study shows just 37% can stay in the moment and only 17% possess strong consultative‑selling competencies. Without these skills, discovery suffers, leading...

By Understanding the Sales Force
Vultures or the Trusted Name in Sales Training?
NewsMar 2, 2026

Vultures or the Trusted Name in Sales Training?

Kurlan Associates positions its Baseline Selling framework as the antidote to under‑performing sales methodologies like Sandler, Challenger, SPIN and Value Selling. The firm argues that these popular approaches excel at conversation tactics but neglect the broader, multi‑stage sales process. By...

By Understanding the Sales Force