WSJ – Technology: What’s News

‘Piloting’ AI Tools Isn’t Cool Anymore

Large U.S. corporations are abandoning the term “pilot” for AI projects, signaling a move from small‑scale tests toward deployments that deliver measurable value. A MIT study that found 95% of AI pilots failed to generate financial impact, combined with a 18% drop in pilot mentions on earnings calls in Q4 2025, has tarnished the phrase. Executives at AT&T, Bristol‑Myers Squibb and others now label early work as development plans or proofs of concept, emphasizing clear ROI from the outset. The shift reflects growing impatience with “pilot purgatory” and a focus on scalable outcomes.