WSJ – U.S. Business (global/Asia spillover)

The Third-Largest Coffee Chain in the U.S. Actually Sells Very Little Hot Coffee

Dutch Bros, founded by two Oregon dairy farmers, has become the third‑largest coffee chain in the United States, trailing only Starbucks and Dunkin’. The chain’s 1,140 locations serve roughly 90% of their beverages cold, focusing on highly customizable energy drinks that appeal to Gen Z. Signature offerings like the Shark Attack Rebel and OG Gummy Bear Lemonade are sugar‑laden, colorful, and designed for younger consumers. Executives say this cold‑drink emphasis is reshaping the coffee‑shop market and chipping away at Starbucks’ dominance.