Recent Posts
News•Mar 2, 2026
Merrell Aims to Invite More People Outside Through New Brand Platform
Merrell is celebrating its 45th anniversary by unveiling the global brand platform “It Starts Outside,” which reframes outdoor activity as everyday and inclusive. The campaign, produced with Uncommon Creative Studio, features short vignettes starring Olympian Alexi Pappas and visually‑impaired marathoner Lisa Thompson to showcase diverse ways people engage with nature. A parallel “Merrell Outside: Futures Project” will fund under‑represented designers through the Virgil Abloh Post‑Modern Scholarship Fund. The initiative will roll out globally across social, digital and connected TV this month.
By WWD
News•Feb 27, 2026
Boot Barn Strengthens Its Country Music Ties With New Stagecoach Sponsorship
Boot Barn announced its debut sponsorship of the Stagecoach country‑music festival, serving as the official boot retailer and presenting sponsor of the new Mustang Stage. The partnership includes on‑site activations, custom giveaways, and a pre‑festival in‑store loyalty event at its...
By WWD
News•Feb 26, 2026
Ralph Lauren Creates MLB Capsule Just in Time for World Baseball Classic
Ralph Lauren unveiled a new MLB capsule featuring six teams, timed for the 2026 World Baseball Classic. The line offers satin jackets, fleece sweatshirts, caps and novelty pieces, with a pronounced focus on the New York Yankees. The collection launches...
By WWD
News•Feb 26, 2026
Can Amika Conquer Body Care?
Amika, the Brooklyn‑based prestige hair‑care brand, is launching a three‑piece body‑care line featuring a body wash, whipped butter and a vitamin C‑infused oil priced between $27 and $50. The move follows a 97% consumer demand signal and taps into the fastest‑growing...
By WWD
News•Feb 25, 2026
John Elliott Brand Reportedly Sold to Centric, Sam Ben-Avraham
Los Angeles‑based John Elliott has been sold to Centric Brands and entrepreneur Sam Ben‑Avraham, with plans for a major relaunch later this year. The brand, once a cult favorite among athletes and influencers, saw sales and store closures after the pandemic....
By WWD
News•Feb 24, 2026
South Coast Plaza Names Tenley Zinke Executive Director of Marketing
South Coast Plaza has appointed Tenley Zinke as executive director of marketing, succeeding Debra Gunn Downing, who retires after 27 years. Zinke brings senior marketing experience from luxury brands such as Kering, LVMH, Tiffany & Co., Net‑a‑Porter, and Ralph Lauren....
By WWD
News•Feb 23, 2026
EXCLUSIVE: Milk Makeup Appoints Frank B as Global Artistic Director
Milk Makeup announced that Frank Buscarello, known as Frank B, has been appointed global artistic director, reporting to CMO Diana Briceno. The founder‑family insider brings decades of luxury fashion campaign experience and a non‑traditional graffiti background to the role. His mandate...
By WWD
Deals•Feb 23, 2026
Ashley Stewart Secures $15M Revolving Credit Facility From Tiger Finance
Plus‑size retailer Ashley Stewart has secured a $15 million revolving credit facility from Tiger Finance, providing liquidity for its restructuring. The facility will be used to purchase inventory and support its 72 stores and e‑commerce operations as the company continues its...
WWD