How They Built a Direct-to-Consumer Baby Food Brand and Scaled to Selling Millions of Products Each Month with Angela Vranich and Ben Lewis From Little Spoon

Summary

In this episode, Mike Gelb interviews Joe Seager, partner at the multi‑stage VC firm True, about his experience working with Sir Richard Branson at Virgin and how True’s vertically integrated model supports consumer‑focused founders. Seager explains how True combines venture, private equity, public market, and advisory resources to give startups an edge, and he discusses Europe’s fragmented but emerging venture landscape, Brexit’s impact, and the role of AI in future consumer brands. He also shares the founder traits he values and why certain consumer categories remain venture‑backable, offering practical insights for founders, operators, and investors.