How To Find Your Customer In the Dept of Defense – The Directory of DoD Program Executive Offices

Summary

A new PEO Directory compiled by Stanford’s Gordian Knot Center provides startups a practical “phone book” for finding customers inside the Department of Defense, listing 75 Program Executive Offices and roughly 602 officers across a 64‑page document. The guide targets the entry point for most DoD procurement—PEOs that manage programs worth from millions to billions within a defense budget totaling hundreds of billions—and explains how to combine the directory with DoD budget documents to identify where money is flowing. The author warns the list may be incomplete or quickly out of date but says it reduces information asymmetry that has hindered startups’ ability to target buyers, and the project will be updated going forward.