
The post is a podcast‑style interview series where host Mike Gelb explores how consumer‑focused venture capital is shaping the future of healthy living, from Joe Seager’s multi‑stage model at True to Alex Cantwell’s lessons from JUUL’s hypergrowth and Jake Bullock’s THC‑infused beverage brand Cann. Key takeaways include the advantages of vertically integrated VC/PE structures, the impact of Brexit on European capital flows, the evolving role of AI in consumer brands, and the importance of founder traits and regulatory navigation in scaling health‑centric products. Gelb’s perspective is that today’s fragmented but increasingly collaborative ecosystem offers unprecedented opportunities for founders who can blend technology, branding, and cultural insight to build venture‑scale consumer brands.
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