
In this episode, Mike Gelb interviews Joe Seager, partner at True, to explore how the firm’s vertically integrated, multi‑stage model gives consumer‑focused founders a strategic edge, especially within Europe’s fragmented venture landscape. Seager shares insights from his time with Richard Branson, the impact of Brexit on capital flows, and why AI is reshaping—not replacing—consumer brands and new categories. He also outlines the traits he seeks in founders and highlights emerging opportunities in regions like the Nordics. The conversation offers practical guidance for founders, operators, and investors navigating the evolving consumer‑venture ecosystem.
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