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Why It Matters
The deal signals strong celebrity‑backed confidence in the fast‑growing alternative‑snack market and could hasten Cob's entry into mainstream retail, reinforcing trends toward sustainable, health‑focused convenience foods.
Deal Summary
NYC‑based snack brand Cob announced a seed‑stage financing round, with the amount undisclosed. The round was led by co‑founder and tennis star Novak Djokovic and included investors Bullish, Daxos, Furthermore and Venrex. Cob plans to use the capital to expand operations and product development.
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