The infusion of growth capital positions Homecourt to accelerate market penetration and compete in the fast‑growing home fragrance sector, signaling broader investor appetite for lifestyle brands with celebrity backing.
Homecourt, a Los Angeles-based home and personal fragrance brand founded by Courteney Cox and Sarah Jahnke, raised $8M in a Series A round led by CULT Capital. The company will use the funds to boost brand awareness, expand its team, and strengthen infrastructure for growth.
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