Looma Secures $10M Series B to Accelerate National Retail Media Expansion

Why It Matters

The infusion positions Looma to scale its retail media footprint, enhancing retailers' ability to monetize shelf space while giving brands direct access to shoppers at the decision moment.

Key Takeaways

• Series B raises Looma to $30M total funding
• Staley Capital leads round, SVB provides $3M credit
• Expansion targets 600 Kroger stores' wine & spirits
• In‑store video screens enable point‑of‑decision storytelling
• Global creator network supplies brand‑focused content

Pulse Analysis

Retail media has rapidly moved beyond digital screens to the physical aisle, where shoppers make split‑second decisions. Platforms that blend storytelling with real‑time product placement are gaining traction, as brands seek to capture attention at the point of purchase. Loomo’s in‑store video solution fits this trend, turning ordinary shelf space into dynamic advertising real estate. By delivering short, educational clips produced by a global network of filmmakers, the platform creates an immersive brand experience that traditional signage cannot match. These videos can be updated remotely, ensuring relevance across seasons.

The recent $10 million Series B, led by Staley Capital and supplemented by a $3 million credit line from Silicon Valley Bank, lifts Loomo’s total capital to $30 million. This infusion is earmarked for aggressive national rollout, most notably the deployment across nearly 600 Kroger stores’ wine and spirits aisles. Partnering with a grocery giant gives Loomo immediate scale and data access, while Kroger benefits from a fresh revenue stream and enhanced shopper engagement. The funding also supports technology upgrades, content acquisition, and the expansion of its creator ecosystem. Additionally, the round includes strategic advisory support to accelerate go‑to‑market execution.

Loomo’s capital raise signals heightened investor confidence in point‑of‑decision media, a segment poised to outpace traditional digital advertising growth. As retailers increasingly digitize in‑store experiences, platforms that combine data analytics with compelling video content will command premium ad rates. Competitors will need to match Loomo’s creator‑driven model and its ability to integrate seamlessly with existing store infrastructure. Looking ahead, the company’s expanded footprint could attract additional brand partnerships, drive higher eCPM rates, and set new standards for measurable ROI in the retail media ecosystem. Ultimately, this momentum may reshape how brands allocate budgets across offline and online channels.

Deal Summary

Looma, an in‑store retail media platform, announced a $10 million Series B round led by Staley Capital, complemented by a $3 million credit facility from Silicon Valley Bank. The funding will support rapid national rollout across thousands of retail locations, boosting its video‑screen network for brands at the point of purchase.