Retail Startup Another Raises $2.5M Seed to Help Sell Excess Inventory

Why It Matters

Improved inventory visibility can boost retailer margins while reducing waste, a win‑win for profitability and sustainability in a fragmented market.

Key Takeaways

• Another raised $2.5M seed led by Anthemis FIL.
• Platform centralizes off‑channel inventory data across systems.
• Real‑time insights aim to reduce liquidation discounts.
• Funds will accelerate product development and hiring.
• Addresses sustainability by diverting excess stock from waste.

Pulse Analysis

Off‑channel inventory has long been a blind spot for retailers, forcing brands to ship unsold goods to discount chains or deep‑price liquidators. The process is hampered by fragmented data sources, delayed pricing signals, and manual coordination across warehouses and stores. As consumer expectations for low‑price options rise, the financial and environmental cost of wasted stock becomes a strategic liability. Venture capital has begun to target this niche, recognizing the upside of turning excess inventory into a revenue stream rather than a write‑off.

Another’s platform tackles these pain points by plugging directly into a retailer’s existing ERP, returns, and point‑of‑sale systems. The software aggregates product attributes, stock levels, and market demand into a single dashboard, delivering real‑time pricing recommendations for each SKU. Unlike pure marketplaces such as Ghost, Another provides the data layer that enables brands to decide when and where to sell, rather than defaulting to bulk resale. This integration reduces latency in the inventory funnel, allowing faster moves to high‑margin discount channels and preserving brand equity.

The $2.5 million seed round signals strong investor confidence in the commercial potential of smarter excess‑stock management. With funds earmarked for product enhancements and talent acquisition, Another is positioned to scale its solution across larger retail chains and potentially expand into adjacent categories like consumer electronics. If successful, the model could reshape how the industry balances profitability with sustainability, delivering lower prices to shoppers while cutting the volume of discarded goods. Such outcomes align with broader ESG goals, making the startup attractive to both strategic partners and future funding rounds.

Deal Summary

Retail tech startup Another announced a $2.5 million seed round led by Anthemis FIL and Westbound. The funding will accelerate product development and hiring as the company builds a SaaS platform to help brands manage and sell excess inventory more efficiently, reducing waste and improving profitability.