TRIP Secures $40M Funding Round Led by Celebrity Investors

Why It Matters

The celebrity‑backed capital injection highlights strong market appetite for wellness‑focused beverages and positions TRIP to accelerate its growth, potentially reshaping competition in the fast‑growing functional drink sector.

Deal Summary

TRIP, the fast‑growing U.S. drinks brand, announced a $40 million financing round. The round was led by high‑profile investors including Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham and Coefficient Capital, bolstering its growth trajectory toward $200 million in revenue by 2026.