After 5 Months, the $1,200 Bottles of Besties All-In Tequila Are Finally Starting to Ship

Why It Matters

The rollout illustrates the fulfillment risks and brand‑reputation stakes for celebrity‑driven, high‑price alcohol launches, while confirming a new revenue stream for the podcast’s founders and signaling growing consumer appetite for exclusive, premium spirits.

Summary

The $1,200 Besties All‑In tequila, launched by the All‑In podcast hosts in June and sold out in its 750‑bottle run, has finally begun shipping after a five‑month delay caused by the handcrafted, collector‑style bottle. Distribution partner Flaviar pushed the delivery timeline from an end‑of‑summer promise to November, shipping the first batches this week. Customers who paid the premium price, taxes and fees are now receiving the product just before the holiday season. The delay underscores the logistical complexities of limited‑edition luxury spirits.