Danish Fintech Pluto Secures New Funding From Seed Capital and Unicorn Founders to Scale Commission-Free Investing Across Europe
•February 17, 2026
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Why It Matters
The infusion of high‑profile backing validates Pluto’s zero‑commission model and accelerates its push into corporate investing, reshaping retail and business wealth‑management in Europe.
Key Takeaways
- •Pluto raised €5 million led by Seed Capital.
- •Funding backed by ten Danish unicorn founders and Thomas Delaney.
- •Platform offers commission‑free, fractional‑share investing across 4,000 assets.
- •Surpassed DKK 1 billion traded volume within 14 months.
- •Launching Pluto for Business to let firms invest surplus cash.
Pulse Analysis
The European fintech landscape is witnessing a decisive shift toward commission‑free investing, driven by consumer demand for transparency and lower costs. Pluto’s model—fractional shares with zero fees—mirrors the broader disintermediation trend that has upended traditional brokerage and ETF providers. By offering a tax‑efficient alternative, the Copenhagen startup taps into a growing segment of retail investors seeking flexibility without sacrificing diversification, positioning itself as a modern counterpart to legacy platforms.
The €5 million round not only supplies growth capital but also brings strategic credibility. Backers such as the founders of Pleo, Synthesia and Zendesk signal confidence in Pluto’s technology stack and market approach. Their experience in scaling SaaS businesses can accelerate product development, especially the upcoming “Pluto for Business” suite, which aims to capture corporate cash‑management demand. Expanding the asset catalog beyond the current 4,000 instruments will enhance user stickiness and attract institutional interest, while the fresh funding underwrites entry into new European jurisdictions where regulatory frameworks are increasingly supportive of fintech innovation.
Looking ahead, Pluto’s ambition to become a pan‑European platform could reshape the competitive dynamics of wealth‑management. Established players like Degiro, eToro and traditional banks may feel pressure to lower fees and improve user experience. Moreover, the involvement of high‑profile unicorn founders may open doors to partnership ecosystems, fostering cross‑border liquidity and data integration. If Pluto successfully scales its business‑focused offering, it could set a new benchmark for zero‑commission investing across both retail and corporate segments, accelerating the democratization of financial markets in Europe.
Danish fintech Pluto secures new funding from Seed Capital and unicorn founders to scale commission-free investing across Europe
Copenhagen-based investing platform Pluto has raised €5 million (DKK 37.5 million) in fresh funding. The round was led by Danish Seed Capital and backed by a syndicate of 10 Danish unicorn founders from companies including Pleo, Synthesia, Zendesk, Flatpay and Sitecore, with professional footballer Thomas Delaney also joining the round. Pluto offers a commission-free, fractional-share investing platform designed as a more flexible and tax-efficient alternative to traditional ETFs. The new capital will be used to expand its product suite and asset selection, launch “Pluto for Business” accounts for companies looking to invest surplus cash, and support international expansion as the startup aims to become a pan-European investment platform.
Founded by CEO Joakim Bruchmann and CTO Oscar Vingtoft, Pluto operates a commission-free investment platform designed to offer a modern alternative to traditional ETF investing. The company enables users to trade fractional shares and access thousands of assets, positioning itself as a more flexible and tax-efficient way to invest broadly. The startup says customer momentum has accelerated rapidly: just 14 months after onboarding its first users, the platform has surpassed DKK 1 billion in traded volume.
The new funding will be used to accelerate product development and geographic expansion. Pluto plans to roll out “Pluto for Business,” a new offering that will allow companies to invest surplus cash as easily as individual investors. The startup is also expanding its asset universe beyond the 4,000 instruments already available and preparing to enter new European markets.
Pluto is betting on a simple thesis: retail and corporate investors increasingly expect transparency, zero commissions and a modern user experience. With fresh capital and backing from some of Denmark’s most successful tech founders, the company now aims to position itself as a pan-European investment platform in the years ahead.
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