Petcare Startup Supertails Raises $30 Mn Led by Venturi Partners
•February 10, 2026
0
Why It Matters
The infusion accelerates Supertails’ push to dominate India’s fragmented pet‑care market, enhancing service reach and logistics at a time when pet spending is booming. Investors see the startup as a key player in the fast‑growing pet‑tech ecosystem.
Key Takeaways
- •$30M round led by Venturi Partners.
- •Valuation reaches $130M post‑money.
- •Funds target clinic expansion, at‑home services, logistics.
- •Revenue grew to ₹108.26 cr FY25.
- •Loss widened to ₹52.47 cr FY25.
Pulse Analysis
The Indian pet‑care sector is undergoing a rapid transformation, driven by rising disposable incomes and a cultural shift toward pet companionship. According to industry analysts, pet‑related expenditures are expected to exceed $5 billion by 2028, outpacing many traditional consumer categories. Urban pet owners increasingly demand convenient, digitally enabled solutions for nutrition, health, and grooming, creating fertile ground for tech‑enabled platforms. This macro‑trend has attracted a wave of venture capital, as investors chase scalable models that can capture fragmented demand across the country’s major metros.
Supertails, founded in 2021, has positioned itself as a full‑stack digital pet‑care platform, offering everything from food and accessories to at‑home veterinary visits and rapid delivery. The latest $30 million round, led by Venturi Partners, lifts its post‑money valuation to roughly $130 million and brings total funding to $51 million. Management intends to deploy the capital to expand its clinic footprint, deepen its home‑service network, and upgrade fulfillment infrastructure, aiming for a seamless, personalized experience for urban pet parents. Recent financials show revenue climbing to ₹108.26 crore in FY25, albeit with a widening loss as the company invests heavily in growth.
The funding milestone underscores confidence in Supertails’ ability to capture a sizable share of India’s pet‑tech market. By integrating e‑commerce, tele‑medicine, and on‑demand logistics, the startup creates network effects that can deter new entrants and attract brand partnerships. For investors, the round signals a shift toward later‑stage capital in a sector that is still early in its lifecycle, suggesting potential exits through strategic acquisitions or a public listing. If Supertails can translate its expansion into profitable unit economics, it could set a benchmark for pet‑care platforms across emerging markets.
Petcare startup Supertails raises $30 Mn led by Venturi Partners
Petcare startup Supertails has raised $30 million in a funding round led by Venturi Partners. The round also saw participation from Nippon India Alternative Investments, Titan Capital Winners Fund, and existing investors including Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.
The proceeds will be used to expand its clinic network, scale at-home services, strengthen fulfillment infrastructure, and enhance personalisation across its platform as it grows across urban India.
According to Entrackr’s estimates, Supertails is valued at around $130 million on a post-money basis.
Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails caters to the evolving needs of pet parents through its customised offerings. The Supertails app offers a wide range of pet food, treats, accessories, and other essentials, positioning the company as a full-stack digital platform for pet care and parenting solutions.
Supertails has also rolled out at-home veterinary services covering consultations, vaccinations, and preventive care. In addition, the startup operates quick delivery services in Bengaluru, offering more than 30,000 pet care products, including pharmacy items, and plans to expand rapid delivery to its top cities.
Beyond services, Supertails has expanded into categories such as fresh pet meals and essentials, and has onboarded over 500 brands on its platform. The company has built a nationwide network of more than 100 veterinarians, including specialists and tele-vets.
To date, the company has raised around $51 million, including its $15 million Series B round. Prior to that, Supertails raised $10 million in its Series A round and $2.6 million in seed funding.
Supertails’ revenue increased to Rs 108.26 crore in FY25 from Rs 64.63 crore in FY24. The company reported a loss of Rs 52.47 crore in FY25, compared to a loss of Rs 41.13 crore in FY24.
0
Comments
Want to join the conversation?
Loading comments...