Pura Vida Miami Secures Strategic Growth Investment From TSG Consumer

Why It Matters

The infusion of funds and strategic support from TSG Consumer equips Pura Vida to scale its health‑focused hospitality concept nationwide, tapping into rising consumer demand for wellness‑centric dining and reinforcing TSG's foothold in the fast‑growing lifestyle food sector.

Deal Summary

Miami‑based lifestyle brand Pura Vida Miami announced a strategic minority growth investment from TSG Consumer. The undisclosed capital will be used to accelerate expansion of its wellness experience across more U.S. communities. Founders Omer and Jennifer Horev will retain majority ownership.