The Physics of Finance: How Yaniv Bertele Applies Scientific Thinking to Investment Strategy

Why It Matters

The methodology replaces intuition‑driven investing with a systematic, data‑backed process, reducing the risk of hype‑fueled allocations and enabling institutions to capture value in complex, technology‑heavy markets.

Summary

Yaniv Bertele, a physicist‑mathematician turned investor, applies scientific methodology to venture‑capital and corporate investment decisions. His framework starts with rigorous problem identification, then validates solution viability, financial feasibility, market size, and go‑to‑market strategy before committing capital. The approach has been used at Poseidon Diving Systems, Mekorot’s corporate venture arm, and EverOak Innovations, leading to successful deals such as Sun Corporation’s acquisition of Bacsoft and the launch of a data‑driven life‑settlements platform. By treating each opportunity as an experiment, Bertele creates repeatable, evidence‑based investment criteria that can be scaled across teams and sectors.