Tom Priore: What Pro Teams Need From Their Payment Platforms

Why It Matters

By replacing fragmented legacy systems, the platform cuts administrative overhead, accelerates cash flow, and ensures regulatory compliance for high‑volume, low‑value sports payments, giving teams a decisive financial and operational edge in a rapidly evolving market.

Summary

Tom Priore, CEO of Priority, unveiled Priority Sports – a fintech platform built specifically for the complex payment ecosystems of professional and collegiate sports teams. It automates contract‑linked payouts such as NIL deals and performance bonuses, provides invoice‑level, multi‑party reconciliation, and delivers same‑day funding to unlock weekend game revenue. The solution also consolidates fan‑facing transactions, vendor payments, charitable flows, and compliance reporting, handling $130 billion in annual volume and generating $180.4 million in FY‑2024 revenue.