TRIP Raises $40M in Funding

Why It Matters

The infusion of $40 million will accelerate TRIP’s expansion in the fast‑growing wellness beverage segment and amplify its celebrity‑driven brand awareness, potentially reshaping market dynamics among health‑focused consumers.

Summary

TRIP, a New York‑based drinks brand that markets calming beverages and supplements, secured $40 million in a funding round backed by celebrities Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham and consumer fund Coefficient Capital. The capital will be used to scale operations, broaden product development and deepen its retail footprint. TRIP’s products are already stocked in roughly 10,000 U.S. locations—including Target, Whole Foods and CVS—and in 50,000 stores worldwide, and the brand generated half a billion Instagram and TikTok impressions over the past year.