The Twenty Minute VC (20VC)
20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
AI Summary
In this episode, Raaz Herzberg, CMO and VP of Product Strategy at Wiz, recounts the company's rapid rise from a ten‑person startup to a $30 billion enterprise brand, highlighting the unconventional marketing tactics and product‑led growth strategies that fueled its success. He explains how Wiz leveraged proof‑of‑concept demos, aligned product development with enterprise sales cycles, and navigated COVID‑induced operational shifts, while also critiquing common missteps in POC execution and the pitfalls of traditional CMO mindsets. Herzberg shares forward‑looking insights on emerging AI trends and predicts that custom, purpose‑built tools will become the dominant force in enterprise tech, emphasizing the importance of equity incentives for top leaders.
Episode Description
Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Before Wiz, Raaz was a Senior PM working on Azure at Microsoft.
AGENDA:
03:51 What No One Knows About The Early Wiz Days
09:08 Most Effective Marketing Wiz Ever Did? Lessons from it?
24:11 How Wiz Mastered Enterprise Sales and Product Development
39:12 The Value of Proof of Concept an Why Everyone Gets Them Wrong
44:23 Why The Best Leaders Give More Equity Than They Should
52:55 The Impact of COVID on Business Operations
01:01:33 What in AI is No One Talking About That Everyone Should Be?
01:07:29 Why Does Raaz Think Custom Tools Will Dominate the Enterprise?
Show Notes
Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Before Wiz, Raaz was a Senior PM working on Azure at Microsoft.
AGENDA:
03:51 What No One Knows About The Early Wiz Days
09:08 Most Effective Marketing Wiz Ever Did? Lessons from it?
24:11 How Wiz Mastered Enterprise Sales and Product Development
39:12 The Value of Proof of Concept an Why Everyone Gets Them Wrong
44:23 Why The Best Leaders Give More Equity Than They Should
52:55 The Impact of COVID on Business Operations
01:01:33 What in AI is No One Talking About That Everyone Should Be?
01:07:29 Why Does Raaz Think Custom Tools Will Dominate the Enterprise?
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