20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Venture Capital

The Twenty Minute VC (20VC)

20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs

The Twenty Minute VC (20VC)•Jan 11, 2026

AI Summary

In this episode, Luke Harries, Head of Growth at ElevenLabs, breaks down the company’s $6.6 billion growth engine, detailing how a horizontal product strategy and sharded growth teams drive massive scale. He shares a 7‑part launch playbook that routinely generates 700K+ views, explains the real economics of CAC, payback, and performance marketing in AI, and reveals why SEO still matters through a mini‑tool approach. Harries also argues for eliminating inbound SDRs in favor of voice AI and makes the case that growth‑led product teams can thrive without traditional product managers.

Episode Description

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at a $6.6B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.

AGENDA: 

The $6.6B Growth Engine Behind ElevenLabs

Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong)

How ElevenLabs Makes a Horizontal Product Strategy Work

How to Build Sharded Growth Teams That Actually Scale

The 7-Part Launch Playbook That Gets 700K+ Views Per Product

The Truth About CAC, Payback, and Performance Marketing in AI

SEO Isn't Dead: The Mini-Tool Strategy You Should Steal

Kill Your Inbound SDRs—The Case for Voice AI in Sales

Why You Don't Need PMs and the Rise of Growth-Led Product Teams

Show Notes

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at a $6.6B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.

AGENDA:

  • The $6.6B Growth Engine Behind ElevenLabs

  • Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong)

  • How ElevenLabs Makes a Horizontal Product Strategy Work

  • How to Build Sharded Growth Teams That Actually Scale

  • The 7-Part Launch Playbook That Gets 700K+ Views Per Product

  • The Truth About CAC, Payback, and Performance Marketing in AI

  • SEO Isn't Dead: The Mini-Tool Strategy You Should Steal

  • Kill Your Inbound SDRs—The Case for Voice AI in Sales

  • Why You Don't Need PMs and the Rise of Growth-Led Product Teams

Comments

Want to join the conversation?

Loading comments...