The Twenty Minute VC (20VC)
20VC: Inside Bending Spoons Acquisition Machine: Evernote, Eventbrite, Vimeo | How Evernote Evaluates Acquisitions and New Product Ideas | How Evernote Mastered Product Launches, User Retention and Monetisation with Federico Simionato
AI Summary
In this episode, Federico Simionato, a product lead at Bending Spoons, walks through the company’s rapid growth from a small game studio to an $11 billion acquisition powerhouse, sharing how they evaluate and test new product ideas and build a coveted brand. He reveals Evernote’s strategies for user retention, product launches, and monetisation, including the role of AI in design and the importance of transparent monthly updates. The conversation also covers team structures, acquisition integration, and lessons from both successful and failed launches, offering practical advice for aspiring product managers.
Episode Description
Bending Spoons is the acquisition machine of the tech world. They have acquired the likes of Evernote, Vimeo, Eventbrite, Streamyard and more. However, they never open their gates to the secrets behind Evernote's product machine. Today that changes with Federico Simionato joining 20Product. Fede has been a Product Lead at Bending Spoons for 8 years where he has led product teams at Evernote, WeTransfer and more.
AGENDA:
03:02 From Dentist Games to $11BN Bending Spoons
04:54 Advice for Aspiring Product Managers
05:38 Building a Coveted Brand at Bending Spoons
07:43 Evaluating and Testing New Product Ideas
13:35 How Evernote has Mastered User Retention
25:24 The Impact of AI on Product Design and Prototyping
31:19 How Bending Spoons Does Product Launches and Lessons Learned
33:27 How Every Product Team Should Do Monthly Updates to Users
36:38 Recording and Transparency in Updates
38:06 Lessons from Failed Product Launches
45:14 Structuring Teams and Acquisitions
47:12 Monetization Strategies and Push Notifications
57:21 Quick Fire Round: Insights and Reflections
Show Notes
Bending Spoons is the acquisition machine of the tech world. They have acquired the likes of Evernote, Vimeo, Eventbrite, Streamyard and more. However, they never open their gates to the secrets behind Evernote's product machine. Today that changes with Federico Simionato joining 20Product. Fede has been a Product Lead at Bending Spoons for 8 years where he has led product teams at Evernote, WeTransfer and more.
AGENDA:
03:02 From Dentist Games to $11BN Bending Spoons
04:54 Advice for Aspiring Product Managers
05:38 Building a Coveted Brand at Bending Spoons
07:43 Evaluating and Testing New Product Ideas
13:35 How Evernote has Mastered User Retention
25:24 The Impact of AI on Product Design and Prototyping
31:19 How Bending Spoons Does Product Launches and Lessons Learned
33:27 How Every Product Team Should Do Monthly Updates to Users
36:38 Recording and Transparency in Updates
38:06 Lessons from Failed Product Launches
45:14 Structuring Teams and Acquisitions
47:12 Monetization Strategies and Push Notifications
57:21 Quick Fire Round: Insights and Reflections
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