
VC10X
Understanding the real mechanics of launching a venture fund equips aspiring GPs with practical strategies to avoid costly missteps and secure LP backing. As venture capital continues to attract new entrants, Moore’s candid lessons on fundraising, fund sizing, and the relentless sales component are timely for anyone looking to transition into VC or launch their own fund.
Kevin Moo’s journey from civil engineering to venture capital illustrates how timing in fund formation is less about a perfect moment and more about accumulated expertise. After six months as a structural engineer, he pivoted to a commission‑only financial‑advisor role, deliberately mastering relationship‑building and product education. Those twelve years of sales and finance exposure gave him the confidence to launch Sedak Ventures, a first‑time fund, once he felt his knowledge base matched the industry’s demands. His story underscores that emerging managers should wait for depth of experience rather than an ideal calendar date, turning deliberate risk into a viable fund‑raising platform.
Fundraising for a debut fund hinges on right‑sizing and strategic LP targeting. Moo identified $10 million as the minimum capital needed to validate his thesis and avoid the stigma of a “fund zero.” He secured a modest minority GP partner to cover the $250 k‑plus operational costs, a hurdle many aspiring GPs overlook. Rather than courting sovereign wealth funds or large endowments, he focused on family offices, high‑net‑worth individuals, and niche foundations that actively seek emerging managers. By mapping each investor’s minimum check size and deployment timeline, he de‑risked the first close and built a scalable platform for future raises.
The know‑like‑trust framework proved essential in Moo’s LP conversations. Drawing on his sales background, he prioritized getting to the point quickly, asking targeted questions about deployment capacity and past support for new managers. Early clarity allowed him to end mismatched meetings promptly, preserving time for prospects that could become long‑term partners. Over a 12‑ to 18‑month cadence, he nurtured relationships through regular updates, portfolio visibility, and consistent communication, turning acquaintances into trusted investors. For emerging managers, the lesson is clear: blend sales discipline with disciplined qualification, and the trust needed to close a fund will follow.
In this episode, Kevin Moore shares the unfiltered story behind starting his first VC fund after nearly 15 years of preparation—from leaving a stable engineering career, to learning sales the hard way, to discovering why LPs don’t care about your past track record the way you think they do.
⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com
We go deep into:
Why there is never a “right time” to start a fund
The biggest misconceptions first-time GPs have about LP fundraising
Why selling is at least 50% of a VC’s job
The hidden costs (financial and emotional) of becoming a fund manager
How to think about fund size, LP targeting, and early credibility
What separates aspirational GPs from those who actually close Fund I
Kevin also opens up about doubt, discipline, faith, and the internal routines that helped him stay grounded through long stretches of uncertainty.
If you’re:
Considering launching your first fund
Exploring a transition into venture capital
Curious how LPs actually evaluate emerging managers
Or simply want an honest look at what VC really looks like behind the scenes
This episode is for you.
Timestamps:
(00:00) - Preview
(00:45) - Introduction to the episode and guest, Kevin Moore
(01:35) - Sponsor Read: Podcast10X
(02:16) - Kevin's 16-year journey to starting a VC firm
(02:53) - The origin story: From civil engineer to financial advisor
(04:45) - The "never a right time" philosophy for making big leaps
(05:03) - Key lessons learned from being a financial advisor
(05:25) - Why sales skills are crucial for a General Partner (GP)
(06:29) - Why choose venture capital over other finance paths?
(08:15) - The first order of business when starting a VC firm
(08:28) - The challenge of securing working capital and startup costs
(10:06) - Balancing GP commitment and operational expenses
(10:47) - How to de-risk a fund launch by pre-vetting LPs
(12:40) - How to right-size your first fund
(13:57) - Identifying and targeting the ideal LP profile
(15:48) - The biggest misconception about LP fundraising
(17:57) - What to do differently in the first 10 LP conversations
(19:19) - How to pace conversations with LPs
(20:00) - The "Know, Like, Trust" framework for LP relationships
(22:14) - The most valuable "No" from an LP
(25:42) - Designing the fund's identity and investment focus
(27:44) - The most underestimated part of building a firm
(29:12) - The first non-obvious hires and processes needed
(30:52) - Overcoming serious doubts during fundraising
(32:24) - Using daily routines to manage external uncertainty
(33:54) - The most overrated advice for starting a VC firm
(36:24) - The one thing to pressure test before quitting your job to start a fund
(37:55) - Rapid Fire Round: Serac Ventures' Investment Strategy
Connect with Kevin:
https://www.linkedin.com/in/kevinjosephmoore/
https://substack.com/@kevinatseracvc
Podcast Links:
Prashant Choubey - https://www.linkedin.com/in/choubeysahab
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