Why Therme Is Building a S$1 Billion Wellness Facility in Singapore

Why It Matters

Therme’s Singapore flagship could redefine affordable wellness in Asia, unlocking a multi‑billion‑dollar market as consumers prioritize health experiences over traditional consumption.

Key Takeaways

• Therme aims to launch S$1 billion wellness hub in Singapore.
• Facility will offer lower‑priced spa, massage, and walk‑in services.
• Target 2 million annual visitors: half tourists, half locals.
• First Therme outside Europe, proof‑of‑concept for Asian expansion.
• Emphasis on affordable wellness matches post‑COVID health consciousness.

Summary

Therme is investing S$1 billion to build a large‑scale wellness complex in Singapore, positioning the city‑state as the gateway for its Asian expansion. The project promises walk‑in attractions, spa and massage services at prices lower than traditional providers, aiming to democratise wellness.

The business plan projects two million visitors annually—one million tourists and one million locals across morning, afternoon and evening segments. Singapore will serve as the headquarters for Therme’s four‑portfolio model, which already includes operations in South Korea and Dubai, and will act as a proof‑of‑concept for further Asian sites.

Founder anecdotes cite trips to Bucharest and Munich, where similar facilities attract nearly two million guests each year. A quoted observation notes the shift from consumption‑driven economies to experience‑driven ones, underscoring the timing of the venture.

If successful, Therme could set a new benchmark for affordable, large‑scale wellness destinations in Asia, spurring competition and encouraging city planners to integrate health‑focused infrastructure into urban development.

Original Description

“People think of wellness as exotic, exclusive, expensive. We want to make it more accessible and affordable.” Mah Bow Tan, chairman of Therme Group Asia, also said its Singapore facility at Marina South is aiming for 2 million visitors annually, as Therme Group founder Robert Hanea sees economies move away from consumption to experiences.

Read more: https://bt.sg/q9oN, https://bt.sg/wrVpu

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