Create Campaign Concepts and Assets with Codex

Why It Matters

By automating image generation, targeted edits and ad assembly within existing design platforms, the plugin could dramatically speed campaign production, lower costs and reduce reliance on costly shoots. That efficiency could shift budgets toward faster testing and iteration across marketing teams.

Summary

OpenAI showcased its Creative Production plugin for Codex, demonstrating a workflow that generates, edits and packages campaign imagery and assets for marketing teams in minutes. Users specify a look and feel, generate images, apply targeted edits or remixes, and select assets to auto-create brochures and display ads. The demo highlighted integration with Canva, producing fully editable multi-component files that can be further refined in external design tools. The tool aims to replace the need for perfect on-set shots by enabling rapid iteration and downstream asset creation.

Original Description

See how the creative production plugin for Codex helps marketing teams move from product and campaign context to visual concepts, asset variations, and editable creative.

In this demo, Codex creates a campaign mood board, refines visual directions, generates a launch asset, and hands it off for final edits.

More than 5 million people now use Codex every week, with marketers, creators, operators, designers, researchers, investors, and bankers among the fastest-growing users.

Learn more: https://openai.com/index/codex-for-every-role-tool-workflow/

Try the plugin today: https://chatgpt.com/plugins/share/a826391706e14c90816f2ceba9cc8b49