How an Artist Titles Their Work
Why It Matters
The artist’s titling approach transforms personal and literary references into market‑relevant narratives, enhancing the interpretive depth and collectible appeal of his works.
Key Takeaways
- •Artist uses chalk, slate, blackboard for dust‑laden works.
- •Titles derive from personal events and Shakespeare cloud references.
- •"A cloud for Marian" created for gallery director Marian Goodman.
- •Slate pieces honor deceased Alexi Nalli with dated inscription.
- •Personal tragedy informs new tondo drawing using husband’s accident photos.
Summary
The video captures an artist walking through his studio, explaining how he creates and titles his chalk, slate, and blackboard drawings. He emphasizes the tactile, dust‑filled nature of the medium and mentions a commission for gallery director Marian Goodman, titled “a cloud for Marian,” that will appear in an upcoming show.
He reveals that his titling process is deeply personal, drawing from both intimate milestones and literary research. A concordance of Shakespeare’s use of the word “cloud” supplies several titles, while a dated inscription—"Alexi Nalli 16th February 2024"—marks a piece dedicated to a recently deceased friend. He also lists evocative titles such as “fairy emotion” and “faithbreaking,” noting that only his slate works receive this systematic naming.
Specific examples illustrate his method: the “Nalli” slate commemorates the artist’s loss; the “a cloud for Marian” piece was inspired by a flea‑market find; and a new tondo drawing originates from photographs taken after his husband’s 2006 crevasse accident, using the image as source material for the final work.
These practices underscore how titles function as narrative anchors, linking visual art to personal history, literary allusion, and market positioning. For collectors and curators, understanding this layered naming strategy offers insight into the artist’s conceptual intent and potential valuation drivers.
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