Marco Perego: The Being / Deitch Los Angeles
•March 4, 2026
0
Why It Matters
The piece illustrates a growing trend of experimental, non‑linear video content that forces brands and galleries to rethink audience engagement strategies.
Key Takeaways
- •Video features fragmented dialogue and abstract visual cues.
- •Narrator adopts a self-referential photographer persona in the piece.
- •Repeated phrases suggest experimental performance art theme throughout the video.
- •Lack of coherent narrative challenges conventional storytelling expectations.
- •Audience invited to interpret meaning through disjointed, ambiguous snippets.
Summary
The video titled "Marco Perego: The Being / Deitch Los Angeles" functions as an avant‑garde art piece, blending spoken word, random sounds, and visual fragments without a conventional plot.
The transcript reveals fragmented sentences, multilingual snippets, and self‑referential remarks about photography, performance, and identity. The speaker oscillates between addressing the camera, acknowledging the audience, and inserting nonsensical interludes, creating a collage‑like structure.
Notable lines such as "I'm just a guy who's photographing," "Happy birthday! My name is James!" and the repeated "Thank you" illustrate the juxtaposition of personal confession and performative ritual, reinforcing the experimental nature of the work.
For curators and marketers, the piece exemplifies a shift toward immersive, non‑linear content that challenges traditional branding narratives, urging a rethink of how audiences are engaged in contemporary art contexts.
Original Description
The Being is the title of a solo exhibition by Italian born artist Marco Perego at Deitch Los Angeles. Perego works across mediums such as video, installation, and drawing. The Being is an installation made of a few parts: a big screen, speakers for sound, a device that releases smells, special film on the windows that can change. It watches and responds to people who enter the room. It moves with the rhythm of the solar system. When you walk in, it reads your facial expression and copies your emotions on the screen. Its “heartbeat” shows on the window film and follows live data from the Sun. When the room is empty, The Being becomes more active — almost like it's trying hard to speak or call someone. When a person sits down, images start appearing on the screen. If two people sit together and breathe at the same rhythm, the screen and the windows start pulsing together. Then a smell of fresh rain (petrichor) fills the air. The whole piece is always changing. It links the very slow time of outer space with right now. It hints at a shared kind of awareness that lasts much longer than one human life.
Marco Perego: The Being / Deitch Santa Monica, Los Angeles. Opening reception, February 20, 2026.
Exhibition text (excerpt):
Born 1979 in Vimercate, Italy, Marco Perego works in Los Angeles and lives with his wife and their three children. His artistic practice is driven by a deep interest in transformation and transcendence. Perego’s work responds to the turbulence of contemporary life, seeking to spark conversations about the constant changes unfolding both in the world around us and within ourselves. Perego’s works have been exhibited internationally at the Michele Maccarone Gallery in New York, NY and Los Angeles, CA; the Museum of Modern Art in Bologna, Italy; the National Archeological Museum in Florence, Italy; the Rennie Museum in Vancouver, Canada; the Andy Warhol Museum in Pittsburgh, PA; and Untilthen in Paris, France. His works are included in the public collections of the Museo Jumex in Mexico City, Mexico; the Rennie Museum in Vancouver, Canada; the Hammer Museum in Los Angeles, CA; and the Pinault Collection in Paris, France. In 2024, the artist participated in the Venice Biennale as part of the Vatican Pavilion. His first feature film, The Absence of Eden, was produced by Martin Scorsese. The screenplay was acquired by the Academy Museum of Motion Pictures as part of its permanent collection and his short film DOVECOTE was shortlisted for the Academy Awards. Following Perego’s exhibition at Jeffrey Deitch, the artist will return to the Centre Pompidou-Metz to present a project made in collaboration with the institution.
#marcoperego #contemporaryart #artexhibition #losangeles
Join our channel for early access and exclusive videos:
More videos on contemporary art, design, architecture:
Connect:
Browse our Archive:
Find Artists, Designers, Architects:
Art TV pioneer Vernissage TV provides you with an authentic insight into the world of contemporary fine arts, design and architecture. With its two main series "No Comment" and "Interviews", art tv channel VernissageTV attends opening receptions of exhibitions worldwide, interviews artists, designers, architects. VTV provides art lovers with news, reports and features from the international art scene. VernissageTV: the window to the art world. Das Fenster zur Kunstwelt. La fenêtre sur le monde de l'art. A janela para o mundo da arte. La ventana al mundo del arte. نافذة على عالم الفن. 到艺术世界的窗口。Окно в мир искусства. Since 2005.
0
Comments
Want to join the conversation?
Loading comments...