Zero 10, the Platform for Art of the Digital Age

Why It Matters

Zero 10 bridges the gap between avant‑garde digital creation and traditional art markets, prompting collectors and institutions to rethink value, provenance, and engagement in an increasingly algorithmic world.

Key Takeaways

• Zero 10 amplifies diverse digital artists within Art Basel’s institutional framework.
• Digital art reshapes collecting by enabling direct, participatory acquisition from creators.
• Emerging tech in art prompts critical questions about humanity and daily interaction.
• Algorithms and AI become subjects of artistic commentary through new media practices.
• Platform aims to bridge institutional rigor with experimental, technology‑driven creativity.

Summary

Zero 10 is a new platform that showcases artists using emerging technologies, positioning their work within the institutional rigor of Art Basel.

By foregrounding digital practices, the initiative seeks to amplify diverse voices that interrogate how technology reshapes human experience. The platform highlights how digital art is redefining the collector‑artist relationship, allowing works to be acquired directly from creators and even co‑created with audiences.

As one speaker noted, “Digital art introduces the opportunity to be collected directly from the artist but also co‑created in a participatory way,” underscoring a shift toward interactive ownership.

This evolution signals that institutions and markets must adapt to algorithm‑driven artworks, offering new revenue models and critical discourse for the digital age.

Original Description

Bringing together leading and next-generation artists, galleries, and digital innovators, Zero 10 offers a first look at how technology is reshaping contemporary artistic practice.

Zero 10 takes its name from 0,10, the groundbreaking 1915 exhibition by Kazimir Malevich that marked a turning point in Modern art. In that spirit, Zero 10 reflects Art Basel’s long-term commitment to supporting forward-looking artistic practices and to expanding how art is created, contextualized, and collected.

Here, curator Eli Scheinman explains what makes Zero 10 so important for not just the art world, but anyone looking towards the future.