Brandman Retail Lists on NSE, Shares Close 5% Above IPO Price
•February 14, 2026
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Why It Matters
The strong debut signals investor confidence in India’s fast‑growing athleisure sector and validates Brandman’s expansion blueprint, potentially reshaping organized sneaker retail beyond metros.
Key Takeaways
- •IPO priced ₹176, closed at ₹211.80 (+5%).
- •Valuation reaches ₹324.85 crore on debut.
- •Plans 15 new stores, targeting 50+ nationwide.
- •Operates 21 stores across metros and Tier II/III.
- •Aims to triple revenue in five years.
Pulse Analysis
India’s athleisure market is riding double‑digit growth, driven by lifestyle shifts toward fitness and casual wear. Brandman Retail’s successful IPO, pricing shares at a 20% discount to the opening price yet closing nearly 5% above, underscores robust demand for organized sneaker retail. The capital raise of ₹86 crore provides the financial runway to accelerate store roll‑outs, while the valuation of ₹324.85 crore reflects market optimism about the company’s ability to capture a fragmented retail landscape.
Brandman’s expansion plan hinges on its Sneakrz concept, a hybrid of exclusive brand outlets and multi‑brand stores that offers global labels like New Balance and Saucony a structured entry point. By earmarking funds for 15 new locations, the firm aims to lift its store count from 21 to over 50, focusing on high‑growth Tier II and III cities where organized sneaker retail remains under‑penetrated. This strategy aligns with broader consumer trends, as Indian shoppers increasingly seek authentic, branded experiences outside traditional metros, providing Brandman a first‑mover advantage in these emerging hubs.
The broader implication for the sector is a potential acceleration of consolidation, as larger players vie for shelf space and brand partnerships. Brandman’s debut performance may encourage other niche retailers to pursue public listings, leveraging capital markets to fund aggressive expansion. Moreover, global sneaker brands could view the Indian market as a viable growth engine, partnering with platforms that demonstrate scalability and localized expertise. If Brandman meets its revenue targets, it could set a benchmark for sustainable growth in a market poised for continued expansion.
Deal Summary
Brandman Retail, operator of the Sneakrz athleisure retail chain, debuted on the NSE at a valuation of ₹324.85 crore, with shares closing at ₹211.80, 4.98% above the IPO price of ₹176. The company raised ₹86 crore from the public issue to fund its expansion to a 50+ store network across India.
Article
Source: Business Standard (India) – Top Stories
Sneakrz operator Brandman Retail debuts on NSE; ends 5% above IPO
The company, which has an IPO price of ₹176, settled at ₹211.80 on NSE on Friday, up 4.98 per cent
Press Trust of India – New Delhi
Last Updated: Feb 14 2026 | 7:44 PM IST
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Brandman Retail (Photo: Company Website)
Brandman Retail, a distributor and retailer for premium athleisure and lifestyle brands, has been listed on the NSE at a valuation of ₹324.85 crore.
The company, which has an IPO price of ₹176, settled at ₹211.80 on the NSE on Friday, up 4.98 per cent.
Brandman Retail, which has raised ₹86 crore through its public issue, will invest the proceeds in store expansion, working‑capital support, and general corporate purposes, according to a company statement.
Brandman Retail currently operates 21 stores across India, a mix of Exclusive Brand Outlets (EBOs) and Multi‑Brand Outlets (MBOs).
“As part of its next growth phase, the company plans to open 15 new stores funded through IPO proceeds, forming the first leg of a broader expansion strategy aimed at building a 50+ store national network,” the company said.
Founded by Arun Malhotra, Brandman Retail has positioned itself as a platform for international sports and lifestyle brands seeking structured entry and expansion in the Indian market.
It operates through a multi‑brand retail format called Sneakrz and carries global brands such as New Balance, Saucony, Anta, Wilson, Salomon and Rockport.
As Brandman Retail expands into high‑growth Tier II & III markets, it expects its revenues to grow over threefold in the next five years.
“We see strong demand emerging beyond metros, and our focus is on building a sustainable, multi‑city retail platform for global sports and lifestyle brands,” said Arun Malhotra.
India’s sports and athleisure market is experiencing double‑digit growth, driven by trends such as athleisure adoption, increased fitness participation, and rising brand awareness.
“With organised sneaker retail still under‑penetrated in non‑metro markets, Brandman Retail aims to capitalise on the structural shift toward branded retail consumption,” the company added.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto‑generated from a syndicated feed.)
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