Willand Reaches One Million Units, Expands Production in China and Malaysia

Why It Matters

Reaching one million units validates Willand’s scale and positions it as a leader in the fast‑growing robotic mower market, while its advanced sensing suite narrows the gap toward fully autonomous lawn care. The expanded China‑Malaysia production network shortens delivery times, supporting global demand and sharpening its competitive edge.

Key Takeaways

• Willand shipped its one‑millionth robotic mower in 2026.
• China’s lawn‑mower exports hit $1.9 billion, up 56.6% YoY.
• New EFLSTM LiDAR+ delivers centimeter‑level mapping precision.
• VisionFence can detect 200+ obstacle types with 1 cm accuracy.
• Manufacturing now spans China and Malaysia, boosting global delivery speed.

Pulse Analysis

The robotic lawn‑mower sector is transitioning from a niche gadget to a mainstream home‑care solution, driven by rapid adoption in both residential and commercial landscapes. China’s machinery export data shows a 56.6% year‑on‑year surge, pushing total sales to $1.9 billion, while global volumes grew 327% in H1 2025. This macro‑trend reflects consumers’ desire for low‑maintenance yards and businesses’ need for scalable landscaping services, creating a fertile market for firms that can combine reliability with true autonomy.

Willand’s latest hardware upgrades target the two technical hurdles that have limited broader acceptance: precise positioning and robust obstacle detection. The EFLSTM LiDAR+ system fuses solid‑state LiDAR, visual perception, and network RTK data, delivering centimeter‑level maps even under tree cover where traditional RTK signals falter. Complementary VisionFence combines wide‑angle cameras with time‑of‑flight sensors, recognizing more than 200 obstacle types with sub‑centimeter accuracy. By raising the reliability bar toward automotive‑grade standards, Willand narrows the gap between current consumer expectations and a fully hands‑free mowing experience.

Beyond technology, Willand’s strategic expansion of its manufacturing footprint underscores the importance of supply‑chain agility in a hyper‑competitive market. The addition of a fully operational plant in Malaysia, alongside its Chinese facilities, reduces lead times and diversifies production risk, enabling faster fulfillment across its 40‑plus country network. This geographic spread not only supports the brand’s recent top‑seller status on Amazon Prime Day and Black Friday but also positions Willand to capture emerging demand in Southeast Asia and Europe, where regulatory approvals and local distribution are increasingly decisive factors.