Better Juice
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About Better Juice
Better Juice is a foodtech company focused on sugar reduction in fruit juices. Based in Rehovot, Israel, the company develops enzyme-based technology using non-GMO microorganisms to convert sugars into non-digestible forms, enabling up to 80% sugar reduction while preserving flavor and texture. Their solutions target a broad range of fruit products and aim to deliver clean-label, nutritious beverages with preserved sweetness. Founded in 2018, they collaborate with industry partners to scale their proprietary sugar-reduction technology globally.