Prodalim Acquires Better Juice

Why It Matters

The acquisition gives Prodalim a scalable, natural sugar‑reduction platform, positioning it to meet rising consumer demand for lower‑sugar beverages and to diversify its ingredient portfolio. It also strengthens its competitive edge in the fast‑growing health‑focused food market.

Key Takeaways

• Prodalim acquires Better Juice, expanding natural sugar‑reduction portfolio.
• Better Juice tech cuts juice sugar up to 80% while preserving nutrients.
• New production line slated for Winter Garden, Florida, operational 2026.
• Prodalim reorganizes into three divisions: Juice Solutions, Specialty Ingredients, Solos.
• Partnerships with GEA Group and Ingredion accelerate global scaling.

Pulse Analysis

Consumer appetite for lower‑sugar beverages has accelerated in recent years, driven by health‑focused trends and tighter regulatory scrutiny on added sugars. Companies that can offer natural, taste‑preserving sugar‑reduction solutions are gaining strategic advantage, and Prodalim’s move signals its intent to capture a larger share of this expanding market.

Better Juice’s core technology relies on a continuous‑flow bioreactor that uses non‑GMO microorganisms to enzymatically convert fructose, glucose and sucrose into prebiotic and non‑digestible fibers. The process can slash sugar content by up to 80% while maintaining vitamin levels and intensifying fruit flavor, making it attractive not only for juice manufacturers but also for confectionery, dairy and other sweet‑product categories seeking clean‑label alternatives.

By integrating Better Juice, Prodalim has created a three‑division structure that aligns juice solutions, specialty ingredients, and its de‑alcoholization platform under a unified growth strategy. The upcoming Florida production line, slated for late 2026, will enable rapid scale‑up in North America, while existing partnerships with GEA Group and Ingredion provide a global distribution backbone. This acquisition positions Prodalim to meet the escalating demand for healthier, naturally sweetened products and to differentiate its portfolio in a crowded ingredient landscape.

Deal Summary

Prodalim announced the acquisition of Israeli food‑technology company Better Juice, known for its enzymatic sugar‑reduction technology. Financial terms were not disclosed. The deal expands Prodalim’s portfolio and includes plans to add a production line at its Winter Garden, Florida facility, with manufacturing slated for the second half of 2026.