Learfield

About Learfield

Learfield is a leading media and technology company focused on college athletics and live events. It drives revenue, growth, brand awareness, and fan engagement for universities, brands, and entertainment properties through sponsorships, data insights, digital media, and licensed content. With a reach across collegiate partners and national brand partners, Learfield leverages its vast fan data and multiple media channels to connect sponsors with fans across games, venues, and digital experiences. Headquartered in Dallas, Texas, the company emphasizes NIL opportunities, content creation, and fan-centric marketing to enhance the college sports experience.