Learfield
About Learfield
Learfield is a leading media and technology company focused on college athletics and live events. It drives revenue, growth, brand awareness, and fan engagement for universities, brands, and entertainment properties through sponsorships, data insights, digital media, and licensed content. With a reach across collegiate partners and national brand partners, Learfield leverages its vast fan data and multiple media channels to connect sponsors with fans across games, venues, and digital experiences. Headquartered in Dallas, Texas, the company emphasizes NIL opportunities, content creation, and fan-centric marketing to enhance the college sports experience.
Recent News
The Private Equity End Zone
Why This Athlete-Led Agency Is Going All-In On Women's NIL
As College Sports Roils, an Apparel Company Pitches Its Stressed Stock
Golden Goose Secures €880m Bond Package to Support HSG-Led Buyout
Arbitrator Rules in Favor of College Sports NIL Watchdog in First Appeal
NCAA, Power Five to House Counsel: Don’t ‘End Run’ Pay-for-Play Ban
Majority of Big 12 Schools Are Turning Down $30M RedBird Credit Option
House V. NCAA Class Counsel Asks Court to Rein in CSC’s ‘Overreach’
The NCAA House Settlement Is Suddenly Unsettling
TPG Takes Stake in Learfield as Thoma Bravo Merges HCSS with Nemetschek Unit