Merlin Entertainments
MERL
Performance
About Merlin Entertainments
Merlin Entertainments is a global operator of visitor attractions and theme parks, managing a portfolio of branded experiences across multiple continents. The company partners with IP content owners to create and operate attractions under brands such as SEA LIFE, LEGOLAND, Madame Tussauds, The Dungeons, and other branded experiences. Its portfolio spans gateway attractions, LEGOLAND parks, and resort theme parks, delivering immersive visitor experiences and appeal to families and thrill-seekers alike. While headquartered in the United Kingdom, Merlin Entertainments’ brands are located worldwide, shaping the leisure and entertainment landscape through immersive storytelling and interactive experiences.
Recent News
Best Foot Forward: Mumbrella Travel Marketing Awards Opens with New Categories
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