Tracr

About Tracr

Tracr is a digital platform that traces natural diamonds from source to consumer, enabling exploration of provenance, authenticity, and the diamond’s unique story. It leverages blockchain, IoT, and artificial intelligence to provide confidence in the diamond supply chain and origin information. The platform is used within the diamond industry to verify origin, authenticity, and responsible sourcing. Tracr is associated with De Beers and positioned as a leading solution for provenance in the diamond ecosystem.