GIA Acquires 30% Stake in De Beers' Tracr Blockchain Platform

Deal Summary

The Gemological Institute of America (GIA) agreed to acquire a 30% stake in Tracr, the blockchain provenance platform backed by De Beers. The transaction, announced in June 2026, aims to give Tracr industry‑wide credibility as the diamond market faces a price slump and rising competition from lab‑grown stones. Deal terms were not disclosed.